Stop paying for flat impressions.

Find your TV/CTV profit apex, cap waste, and redeploy into fresh reach.

We turn your exposure and response data into prescriptive caps and reallocations that lift incremental profit—without changing your agency.

We helped DriveTime increase media efficiency by 25% through trading frequency for reach and reallocating to more cost-effective media.

Grow Smart. Scale Faster.

Cap

Stop at the profit apex so you’re not paying for flat impressions.

Prove

Measure true incremental lift with auditable, line-item math.

Scale

Reinvest into fresh reach; expand where marginal ROI clears your hurdle.

Know exactly where media stops paying, how to cap waste, reinvest in reach, and scale with proof.

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Case Study: DriveTime

+25% Media Efficiency

Achieved by trading frequency for reach.

Within a year, we helped DriveTime:

• Increase reach, traffic and leads with less buying power

• Cap at the profit apex; stop paying for flat impressions

• Reinvest into fresh reach with CFO‑grade ROI reporting

See Case Study

A 25% efficiency gain on a $5M budget means same outcomes for $4M — that's $1M freed to reinvest.

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Ready to see your profit curve?

Pinpoint your profit apex and reallocate wasted spend into new reach.

1. We'll start building

We clean your TV/CTV logs and response signals, model incremental lift, then deliver profit curves by inventory (network×daypart or publisher/deal).

2. Then refresh weekly

We ingest new weeks, re-fit, and publish updated curves, CPIA, and a Cap • Prove • Scale snapshot.

3. So you can begin using

Your team/agency books against the caps and targets. Prefer hands-on help? We can execute CTV in-seat.

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Founder Offer

Receive 50% off setup and more!

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Frequently Asked Questions

Do you replace our agency?

No. We’re the optimization spine. We produce profit curves and a Cap • Prove • Scale plan; your team/agency buys against it. We can also execute: CTV via our Beeswax/FreeWheel seat and linear via our agency partner.

How long to first readout?

CTV/OTT: About 3–5 weeks.

Linear: About 6–8 weeks (extra steps: postlogs + panel roll-ups).

After that, we refresh curves weekly/biweekly.

What do you need from us to start?

Three files:

• Impression logs (ACR for linear or DSP logs for CTV).
• Weekly response signal with IDs/timestamps.
• Media costs (native in CTV; postlogs for linear). No code in your stack.