Offers & Pricing

Build once, then refresh weekly. Start as a Founding Client and cut setup 50%—limited seats.

Founding Client Program — 50% off setup + credit into first 3 months

How we work

Step 1 — Build (Weeks 0–4/8)

We clean your TV/CTV logs and response signals, model incremental lift, then deliver profit curves by inventory (network×daypart or publisher/deal).

Outcome: the first readout with cap points, CPIA, and a “Cap • Prove • Scale” action list.
Step 2 — Refresh (Weekly)

We ingest new weeks, re-fit, and publish updated curves, CPIA, and a one-page snapshot.

Outcome: decisions stay current as costs and seasonality shift.
Step 3 — Use it

Your team/agency books against the caps and targets. (Prefer hands-on help? We can execute CTV in-seat.)

What we need to start: Impressions (ACR or DSP logs) • Weekly response signal • Cost/post-logs (native in CTV)

Initial Setup (Wave 1)

$30k–$50k one-time

  • Data integration & hygiene
  • Incremental lift modeling
  • Profit curves by inventory
  • QC pack + snapshot + CSVs

Curves-as-a-Service (Caas)

$6k–$10k / month (3-month min)

  • Weekly/biweekly refresh
  • Updated curves & CPIA
  • One-page Cap • Prove • Scale plan
  • CSVs for finance & ops
Founding Client benefit: pay $15k–$25k setup (50% off) and receive a credit into months 1–3 of CaaS. Limited seats.
Scope: one brand, ≤80 inventory segments, ≤12 weeks of history included; scale adders apply.

What you get (deliverables)

Everything is plain-English and CFO-ready. Algorithms stay on our side; your team receives auditable outputs to act on immediately.

Wave 1 — Initial Setup (Build) one-time | first readout in 4–8 weeks
Data & Hygiene
  • Schema checks, dedupe, timezone alignment, canonical network/publisher & daypart maps
  • Response join QA (match rate, duplicates, leakage); for linear, post-log reconciliation & panel→national roll-ups
Modeling & Economics
  • Weekly device/HH panel; baseline logistic with diminishing-returns transform
  • Counterfactual scoring: total and by-inventory incremental response
  • Cost join → CPIA & net profit by inventory
Outputs
  • Profit curves by inventory with cap points
  • Inventory scorecards & ranked “Cap • Prove • Scale” opportunities
  • QC pack, executive snapshot, and CSV bundle (contrib, CPIA, profit_curves)
Curves-as-a-Service (Operate & Refresh) monthly | weekly/biweekly cadence
Refresh & Monitoring
  • Incremental ingestion; model re-fit; updated curves & CPIA
  • Taxonomy maintenance (new/retired inventory), drift checks, anomaly triage
Decision Pack
  • One-page action snapshot: where to cap, where to reinvest, what to test next
  • CSVs/planners for finance & media ops; optional Slack/email notes
Optional add-ons (after Wave 1) priced separately
  • Bottom-Up Media Plan — rolling 18-week buy with caps at the apex + testing line
  • Execution — CTV in-seat; Linear via partner
  • Step-Bidding & Clearance — bid ladders, clearance curves, price×spots optimization
  • Response Forecasting — seasonality indices & trend for forward accuracy
  • Custom Dashboards — exec & ops views built to spec
The Mop logo

Our Services:

  • Linear TV Optimization

  • CTV/OTT Optimization

  • Free Linear ACR Analysis

  • 90-Day Clean CTV Pilot

Get In Touch:

© 2025 Marketing Optimization Partners LLC. All Rights Reserved.