See Where Your Media Stops Paying

Redeploy wasted dollars into growth media that drives lift

Get a free response-curve snapshot to see where impressions stop pulling their weight, how much budget sits past the profit apex, and how much upside you could unlock by sweeping waste into growth media.

What You Get

We turn your data into a simple curve that shows:

Where returns flatten → your profit apex.
How much spend sits past that point → wasted impressions or over-frequency.
What you could gain by redeploying those wasted dollars into fresh reach.

Enough to show you where waste lives and how much growth you’re leaving on the table — no cost, no strings attached.

What We Need

4-6 weeks of data your team or agency can pull in ~ 60 min

ACR or DSP Exposure Logs

Device/household-level impressions with a hashed ID, timestamp, and source (network, publisher, or app).

Response Signals

The same IDs with timestamps for actions like site visits, lead forms, or purchases.

Optional Cost Data

Media postlogs or clearing CPMs to provide a more refined output and actionable analysis.

All data handled as hashed IDs only. Secure transfer via S3/SFTP. Automatically wiped after 90 days.

Book a Call With Us

We helped DriveTime increase media efficiency by 25% through trading frequency for reach and reallocating to more cost-effective media.

See The Case

Frequently Asked Questions

Do you replace our agency?

No. We’re the optimization spine. We produce profit curves and a Cap • Prove • Scale plan; your team/agency buys against it. We can also execute: CTV via our Beeswax/FreeWheel seat and linear via our agency partner.

How long to first readout?

CTV/OTT: About 3–5 weeks.

Linear: About 6–8 weeks (extra steps: postlogs + panel roll-ups).

After that, we refresh curves weekly/biweekly.

What do you need from us to start?

Three files:

• Impression logs (ACR for linear or DSP logs for CTV).
• Weekly response signal with IDs/timestamps.
• Media costs (native in CTV; postlogs for linear). No code in your stack.