About The MOP
We’re not an agency — we’re your optimization spine.
We help Marketing and Finance pull in the same direction: cleaner plans, provable ROI, more budget headroom.
Proof-driven decision
We don’t rely on averages or guesses. We model your actual TV/CTV exposures against real response data, so every curve shows where to stop wasting impressions and where to unlock more reach.
Transparent math
Clean data in, clear numbers out. You see exactly what each spot or impression delivered — incremental lift, cost per action, and ROI — in language your marketing and finance teams can both trust.
Execution that sticks
We don’t just hand you a chart. We turn curves into weekly caps, spot placements, and targets your team or agency can book immediately. Dashboards and alerts keep everyone aligned.
The MOP (Marketing Optimization Professionals) transforms TV and CTV log-level data into profit curves and clear action—so brands can cap waste, reinvest into fresh reach, and scale with CFO-approved math. We’re not an agency; we’re your optimization spine.
What We Do
We ingest impression, response, and cost data; model true incremental lift; then publish by-inventory profit curves (network×daypart for linear; publisher/deal for CTV). Every cycle you receive updated curves, CPIA, and a simple plan to cap where returns flatten and redeploy into growth.
or replace this box with an Image element.
Tony Domenzain
Tony is a media strategist and measurement lead who built The MOP’s response-curve framework to bring line-item accountability to TV and streaming. His work focuses on turning messy log-level data into decisions finance can sign off on—cap points, CPIA, and growth paths that hold up in the boardroom.
- Specialty: response-curve modeling, incremental attribution, and profit-curve planning.
- Philosophy: Clean data in, CFO-grade results out—no black boxes.
- How we engage: Build once (Wave-1 setup), then refresh weekly via Curves-as-a-Service.
Our Services:
Linear TV Optimization
CTV/OTT Optimization
Free Linear ACR Analysis
90-Day Clean CTV Pilot
Get In Touch:
Monday – Friday
8am to 5pm AZ time
© 2025 Marketing Optimization Partners LLC. All Rights Reserved.