DriveTime Case Study
Our curve‑based planning delivered +25% media efficiency and growth, without them having to spend additional money.
Real Data. Real Results.
25% Media Efficiency
35% Lead Generation
23% Direct Sessions
Data That Speaks For Itself.
Work performed by our founder while employed at DriveTime.
Sources: Adweek Convergent TV Summit and VAB Measurement Innovation Series.
The Clean Path We Used
• ACR log‑level view of where impressions stopped paying off.
• Network/daypart profit curves to pinpoint saturation.
• We got a cleaner read on cost-benefit.
• Rebalance: fresh reach, more cost-effective media, broader network mix.
What Changed
• Capped at the profit apex; stopped paying for flat impressions.
• Reinvested into fresh reach with CFO‑grade ROI reporting.
• Efficiency increased 25%, traffic and leads up YoY despite lower buying power.
We helped Drivetime know exactly where their media stopped paying, how to cap waste, and scale with proof.
Our Services:
Linear TV Optimization
CTV/OTT Optimization
Free Linear ACR Analysis
90-Day Clean CTV Pilot
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© 2025 Marketing Optimization Partners LLC. All Rights Reserved. Privacy Policy.
Our Services:
Linear TV Optimization
CTV/OTT Optimization
Free Linear ACR Analysis
90-Day Clean CTV Pilot
© 2025 Marketing Optimization Partners LLC.
All Rights Reserved.